Competition and challenge reports, embedded live and ready to explore.
Accounting Firm Audit & Compliance Report
E-Commerce Conversion & Sales Analytics
Emergency Operations & Patient Flow Analytics
Built with Zoomcharts custom visuals
Projects with a story behind them — the problem, the approach, and what the data actually showed.
Star-schema semantic model analyzing sales, product concentration, and delivery delays.
180K+ global orders analyzed for delivery delays and logistics inefficiencies.
Predicted airline customer purchase intent to optimize ad targeting by device type.
I am transitioning into BI and Analytics Engineering, bringing a strong business foundation shaped by my experience at Flipkart. In my role within the lifestyle division, I worked closely with category managers and operations teams, supporting daily performance reporting, flash deal planning, and cross-functional coordination. This experience gave me a clear understanding of how data is consumed in real business environments — what stakeholders need, where reporting breaks down, and how decisions are actually made.
Building on this foundation, I am developing hands-on expertise in Power BI, SQL, and the Microsoft analytics ecosystem, with a focus on semantic modeling, KPI design, and scalable reporting layers. I am a 3X Microsoft Certified professional (PL-300, DP-600, DP-700) actively seeking BI Developer and Analytics Engineer roles.
Analyzed revenue, conversion, and funnel performance across 200+ product categories to support merchandising decisions
Identified drop-off points and performance trends to guide category-level optimization strategies
Built and maintained performance tracking frameworks for merchandising and category teams
Category Associate
Jul 2024 - May 2025Managed daily category performance reporting for the lifestyle division, ensuring accurate and timely data availability for business teams. Coordinated flash deal planning using historical sales data and category inputs. Acted as a bridge between category managers, operations executives, and stakeholders to streamline reporting and execution workflows. Supported tracking of key business metrics including revenue, conversion, and category-level performance.
Content Writer
Dec 2019 - Jun 2024Created app UI copy, SEO articles, blogs, and multi-channel marketing copy (push, SMS, Facebook, WhatsApp) as part of the 2GUD Content Team. Led end-to-end thematic campaign pages from ideation to execution.
Packt Publishing
Managed initial content reviews for 60+ technical publications, improving accuracy by 25% and reducing revision cycles.
Packt Publishing
Validated code accuracy across 20+ programming books, identifying and reporting 150+ bugs and errors, ensuring technical correctness and enhancing the overall quality of published material for readers.
Manipal University Jaipur
2023
Mumbai University
2013
Microsoft
Credential ID: 9076CE231C4D164A
Earned: January 14, 2026 · Expires: January 15, 2027
Microsoft
Credential ID: 528786885A435390
Earned: December 30, 2025 · Expires: December 31, 2026
Microsoft
Credential ID: 553F8B00109EDD8A
Earned: November 14, 2025 · Renewed, expires: November 15, 2027
Macquarie University
2022
Forage Platform
Data Analysis & Forensic Technology
Flipkart Pvt. Ltd.
Recognized for exceptional contributions to content initiatives as part of the 2GUD Content Team at Flipkart.
Packt Publishing
Awarded for outstanding performance in content development, technical editing, and demonstrating exceptional potential in content quality assurance.
Ready to turn data into actionable insights? Let's discuss your next project!
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PAN India
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Code Repository
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Data Visualizations
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Data Stories
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Portfolio
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